Scale

Everything in Growth

The seven-page rebuild, custom logo, full brand identity, all-new copy, full SEO, CV upload and analytics all carry over.

A CMS

You and Kathleen edit pages and post assignments yourselves. No developer, no waiting on me, no invoice for a typo.

Assignment listings

A real listings section with filtering by state and setting, so a CRNA can find work that actually fits instead of emailing to ask what is open.

CRNA intake pipeline

Applications arrive structured and consistent, with the CV attached and the same fields every time, rather than as loose email you have to chase and re-read.

Resources section

Set up and seeded with three articles written for search, aimed at what CRNAs genuinely type into Google. Going 1099 for the first time is the obvious one.

Social profiles

LinkedIn, Facebook and Instagram built out properly, including correcting the misspelling that is currently in your handles.

Nine starter posts

Written and designed, ready to schedule, so the accounts do not sit there empty after launch. Empty social is worse than none.

Email campaigns

Templates and sequences for recruiting CRNAs and for reaching facilities, so outreach is not rewritten from scratch every time.

Lead tracking

Where candidates and clients are actually coming from, with a monthly report you can act on.

90 days of support

Three months of changes and fixes after launch at no extra cost.

• Everything listed under Growth
• CMS logins for you and Kathleen
• Three social accounts, correctly named and populated
• Nine posts ready to schedule and three published articles
• Email campaign templates you can reuse indefinitely
• A lead tracking view and a monthly report

• Ongoing content beyond the nine posts and three articles
• Paid advertising or ad management
• Ongoing social media management after launch
• Integration with an existing applicant tracking system

If you want any of that continuing month to month, that is a separate conversation and a separate arrangement. I am not going to bundle something open-ended into a fixed price.

You are spending real hours every week on work that software should be doing. Chasing CVs through email, telling people what is open, remembering who to follow up with, posting nothing because there is never time. This one trades money now for hours back every week, and it is the only option that touches how the business actually runs rather than just how it looks.

If you are not yet placing enough volume for that admin to hurt, Growth is the better use of your money and you can add this later.