BRADLY ROBERT CREATIVE Option two of three · Recommended
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Option two · Recommended

Growth

A rebuild rather than a repair. New identity, new writing, and two separate paths through the site, because CRNAs and facilities are buying opposite things and one page cannot sell to both without going vague.

Price
$6,00050% on signing, 50% on completion
My timeline
3 to 4 daysAn agency would quote 6 to 10 weeks
Typical market
$14,000 to $27,000What this scope normally costs
01

What's included

Everything in Essential
The full five-page rebuild, corrected copy, mobile-first build, accessibility and SEO basics all carry over.
Seven pages
Those five, plus a page written for CRNAs and a page written for facilities. CRNAs want pay, autonomy and the right fit. Facilities want reliable, credentialed coverage. Each page argues one case properly instead of splitting the difference.
Custom logo
An actual designed mark, delivered in every format you will need: full colour, single colour, favicon and social avatar.
Full brand identity
Colour palette, type system, and a short guide covering how to use them, so anything you or anyone else makes later still looks like Greycore.
Email signature and avatars
Set up for you, Kathleen and Jason, so the whole team sends mail that matches the site.
All-new copy
Every page written from scratch in your voice, aimed separately at the two audiences. Your founder story is the strongest thing you already have, and it gets used properly.
Full SEO
Technical, on-page, local and structured data, built around what CRNAs actually search for in the states you cover.
Google Business Profile
Claimed and filled in correctly. Most local search visibility comes from this and almost nobody sets it up properly.
CV upload
Built into the contact form, so a CRNA can apply in one step instead of being told to email someone.
Analytics and tracking
Google Analytics plus conversion tracking on every call to action, so you can see which page is actually producing candidates rather than guessing.
Two rounds of revisions
Two consolidated passes of changes.
02

What you end up with

03

What's not included

All of this lives in Scale. None of it is hard to add later.

04

Pick this if

You want the site doing work rather than just existing. Recruiting by reputation and referral only reaches people who already know someone who knows you. This is the version that explains why Greycore is different to a CRNA who has never met you, and gives a facility a reason to trust you with coverage before the first call.

It is the one I would pick, and the gap between this and Essential is two thousand dollars for a genuine brand, twice the pages and copy written to sell.

Nothing is locked in by reading this. Go back, pick whichever option fits, and answer the questions underneath.